Over the time, evolving corporate frameworks and stiffer legislative norms have succeeded in reinforcing Corporate Social Responsibility as a key strategic imperative for all profitable businesses. However, lack of focused approach and minimal operational capabilities, inadequate impact metrics and poor execution capabilities impede the strategic integration of CSR into business imperatives of the Corporates. Corporate Social Responsibility initiatives launched in isolation, not only amount to overhead expenses, but also make it difficult to quantify impact of the CSR programmes thus promoting distrust amongst stakeholders and further eroding the brand value of the organization.

Skill development is one of the best means to achieve sizeable impact and derive strategic imperatives from CSR agenda.Group Media  helps the corporates identify and formulate meaningful CSR projects in the area of education, skill development, gender equality, women empowerment and employment creation. Group Media is partnering leading Corporates and PSUs to train youth from underprivileged & economically weaker sections of the society including BPL Households, SC, ST, OBCs, minorities, women, adolescent girls etc., in industry relevant skills and provide them with placements with leading corporates.